At CWI Gifts I'm responsible for processing a high volume of studio photography for home décor items. In addition to classic isolated shots, there is an emphasis on showing the products within a lifestyle scene. My favorite part is diving into the attention to detail & creative problem solving required to assemble each display.
The work is widely utilized on websites, digital media & printed materials across the CWI Gifts family of brands, as well as by our wholesale distributors.
While at Art.com/Allposters.com I had ownership of the moulding image components used in our online custom framing studio and in framed product imagery seen extensively throughout the app, websites, marketing materials, etc.
After completing the studio photography, I used thorough retouching, compositing, and color correction to accurately convey the qualities of each moulding to the online customer. Essential details included strict final image requirements and maintaining color/lighting consistency across multiple images of each moulding sku.
I've photographed a variety of merchandise for Art.com/Allposters.com including apparel, paintings, glossy surfaces, metallics, glow-in-the-dark, shadowbox framed décor, fuzzy blacklight posters, and more. Arranging, lighting & shooting a range product types with consistent results requires flexible, yet highly detailed approach.
