Examples of work created for The Hearthside Collection's promotional campaigns - I want to convey the rustic farmhouse theme of the brand, while also looking to the colors & materials used in our merchandise for visual inspiration.
Some of my favorite assets used for Allposters.com email marketing and homepage merchandising - Beginning with relatively bare bones branding, I independently developed a bold visual language with youthful appeal that would also let our products shine. Curating complementary products shown in accompanying homepage modules was also a key role.
A sampling from an Allposters.com "Back to School" multi-week campaign - I conceived the 80's inspired look, selected the products featured, and executed numerous version formats. Materials were used for promotional web banners, email marketing & homepage merchandising during a key time of year for trend-based poster sales.
Examples of email and homepage modules made for Art.com - Creating framed/matted/canvas product mocks and compositing them into lifestyle images was a primary focus. Showing achievable scenes for customers to aspire to was something I always kept in mind. Thoughtful curation was also vital in order to show complementary product selections across adjacent assets.
